Our top sellers have these 6 things in common. Update your listings so that you can sell more experiences too.
A long, descriptive title performs best. Aim to follow this basic formula:
Call to Action + Description of Experience + Unique Factor
Instead of “Tandem Paragliding Flight”
Try “Soar Through the Air on a Tandem Paragliding Flight with an Expert Instructor”
The Hook, Description, and Details should include all important info the guest needs to know. Put yourself in your customer’s shoes. The Listing should be written in a way that engages people, makes them excited to buy it, and leaves them with few questions unanswered. Be sure to answer the Who, What, When, Where, and Why of your experience.
Who is this experience for? Who should buy it? (Age range, experience level, foodies, avid crafters, etc). Who will be leading the experience?
What will guests do on the experience? What will they learn? What will they get to take home?
When does it take place? When is the best time to go on the experience? (If it can only take place at night, during good weather, etc)
Where does it take place? Where should guests meet you?
Why is it unique? Why should guests buy it? Why should guests buy it from you specifically? (Speak to your accolades)
Allowing for smaller group sizes of 1-4 people on your experience gives more flexibility and opportunities for customers to book at different group sizes. These are also the most successful experiences on our site and are more likely to sell.
Opening up your availability calendar with more time slots allows customers more options to book. Weekends and evenings are prime booking time slots. You’ll also want to ensure that you are truly available for these times to prevent scheduling issues
Videos are a powerful asset for showcasing your experience to potential guests. We’ve found that experiences with short, high-quality, and relevant videos are more likely to make a sale than an experience with no video. Videos should be 30-60 seconds, HD quality, and focus on showing the experience. (For full list of requirements see What are the requirements for uploading videos to listings?)
IfOnly’s best performing listings have 3-4 high-quality photos which include people engaging in the experience. Think about using a photo that you'd find interesting on Facebook. Photos also shouldn’t be blurry and should be bright, clear, and relevant to the experience. (see What makes a good listing photo?)
Listings on IfOnly should be unique experiences that include something exclusive to our site that can't be easily purchased elsewhere. Some examples are a program not accessible or advertised to the public, special access, offering your experience to a private group, or some other kind of exclusive element. Conside the following:
Is your listing the same as others on the site? How is it unique to IfOnly?
For Example: Instead of a yoga class in a studio, bring it to a unique location like a private rooftop or beach
What makes it a unique experience rather than a service? A service is doing something for someone, while an experience is doing something with them.
For Example: Giving a manicure versus teaching someone nail design.
Experiences in the price range of $100-150 per person are ideal and we've found that experiences under $200 per person are significantly more likely to sell on our platform as it appeals to a wider audience. Consider whether what you’re providing justifies the price. Does it match fair market value of similar experiences? Is it very clear what is included for the price? Does the price cover your costs? (See How much should I charge for my experience?)
Your luminary profile includes all of your accolades and used to promote your expertise to our customers. Don’t be bashful! Highlight what makes you special as this is a key selling point of the experience. Include any relevant certifications, how many years of experience you have, and everything that makes your an expert in your field.