What are some tips for writing a good title, hook, description, and details section?

Title

Long, descriptive titles work best! Always include a Call to Action + Description of Experience + Unique Factor to highlight what makes your experience special. Titles also appear on the search page and should be written with descriptive phrases to entice customers to click in. For Example:

• Instead of “Tandem Paragliding Flight”
  Try “Soar Through the Air on a Tandem Paragliding Flight with an Expert Instructor”
  
  
• Instead of “Learn About Marine Life”
  Try “Learn About Marine Life: Walk on the Beach with Naturalist John Smith”

Hook

The hook appears below the title on the product page. Use this section to fully summarize the experience in a couple sentences to draw the guest in and highlight what to expect.

Main Description

Describe your experience in complete sentences, ~110 words minimum, and in 3rd person (no "I" or "we," refer to guests as "you").

For Example: You will get to meet the winemaker behind the scenes with Pineapple Winery.

Include the process, key details, and what guests can expect on the experience. Ask yourself, what would I want to know about this if I were the guest? The more info you provide the better.

Consider this section the storytelling portion of your page. At a minimum, you’ll want to give an overview of what the experience entails. You’ll want to start the description with a sentence that fully describes what guests are buying and to entice them to read further. This is your chance to do a bit of selling!

For Example: “We’ll go on a hike” is not as inviting and exclusive as “We’ll explore a secret trail in Muir Woods where you can get an excellent view of the redwoods.” Try to use evocative language and complete sentences that will get the person excited about purchasing the experience. Do remember to set accurate expectations and try to avoid generalizing (i.e. don’t promise that the customer will have “the best time of your life!”).

Details

The details section should be an overview of exactly what the customer will receive in a bulleted list format. You’ll repeat key elements from the Title and Main Description as needed; customers tend to read the Details immediately after checking the Title.

Bullets should be clear, complete sentences, and each one should convey just one feature of the experience

The first bullet should fully summarize the experience and subsequent bullets should touch on all details of the experience and call out any additional requirements.

Double-check that everything makes sense in your Listing. For example, a dinner described as “small” or “intimate” with a 30 person minimum does not make sense.

Fine Print

This is where you should put any restrictions and information that the customer might need to know about.

For Example: age restrictions, weather contingencies, gratuity details, and anything not included in the price that will be required for the experience to take place (e.g., Supplies not included, A waiver will need to be signed, etc).