Image Quality Matters: As a rule of thumb, taking a photo in a well-lit place will result in a higher quality picture. Smartphones can take fairly high-quality images, but if you have access to a Digital SLR camera, we’d recommend using it to get higher resolution images. High-Res photos are best because they’re crisp, clear, and won’t look blurry or grainy when uploaded to IfOnly or used to promote your listing in marketing campaigns or emails.
Make It Relevant: Think about the context of the photo. If it’s a cooking class and the picture has nothing to do with someone cooking, it may not help the viewer get a feel for your experience. Photos are one of the first things customers see in search, so make the first one count!
Show the Experience: If the experience is an activity, an action shot is always better than something stationary. If the customer can see you in action, it creates a stronger image in their mind. If it’s a DIY workshop, should someone making the project. If it’s a hike, show people on the trail.
Have Variety: Think like a cinematographer. Consider including a broad shot to showcase the setting as well as a combination of close-ups and photos of people participating to show a variety of details. Candid and natural looking shots are always preferred to staged portraits.